Website Design & Development
Websites That Work as Hard as You Do
Your website should do more than look good, it should bring in business.
At Slade Insights, we build websites that attract the right visitors, earn their trust, and turn them into paying customers. Each site we design is optimized for both Google and your audience, so it performs as a true growth engine — not just an online brochure.
Why Your Website Matters More Than Ever
If your business serves a specific service area, or depends on people finding you locally, then your website and Google Business Profile work hand in hand.
Here’s the truth:
If your site isn’t built to support local SEO, you can have the best-looking site in town and still lose to competitors who show up higher in Google Maps.
Local businesses don’t just need a website, they need a website that works locally.
That means fast loading, mobile-friendly, and structured so Google instantly understands who you are, what you offer, and where you serve.
Our Approach: Design That Drives Results
We don’t just build pretty websites. We build systems that grow your business. Our approach focuses on three things: visibility, conversion, and scalability.
1. Built for Visibility (SEO Foundation)
Every great website starts with structure.
We plan and build your site from the ground up with SEO best practices baked in, not tacked on later.
What That Means:
Local keyword mapping for services and locations
Clear hierarchy for Google to crawl and index
On-page optimization and schema setup
Fast, mobile-first performance and clean code
We make sure Google knows exactly what you do, where you do it, and why you deserve to rank above the competition.
2. Built for Conversion (User Experience & Trust)
Once people find you, they need a reason to choose you.
That’s where conversion optimization comes in — the process of designing every page element to guide visitors toward action.
We Focus On:
Clear, benefit-driven headlines
Reviews, photos, and trust signals that show credibility
Strong calls to action like calls, quotes, and bookings
Logical navigation and page flow that keeps users engaged
When your website clearly communicates your value and makes it easy to take the next step, more visitors turn into customers.
3. Built for Growth (Maintenance, Hosting & Support)
Your website should evolve as your business grows, and we’re here to help it do just that.
We handle the technical side so you don’t have to worry about downtime, updates, or security issues.
What’s Included:
Hosting, backups, and SSL security
Monthly updates and plugin maintenance
Analytics tracking and reporting
Speed optimization and uptime monitoring
You’ll always have a site that’s fast, secure, and working for you, not against you.
Our Recent Web Design Projects
At Slade Insights, we partner with local businesses who take pride in what they do—contractors, makers, and service pros building real things in the real world. Our job is to make sure that same quality and care shows up online. Every site we build is designed to convert, reflect your brand, and help you win more of the right kind of business.
Below are a few recent projects—each one crafted to fit the business it represents.
When JJ’s Fence Company came to us, they were ready to grow beyond word-of-mouth. We rebuilt their brand from the ground up — new website, local SEO, and smart automations to capture and convert leads. One year later: $1M+ in revenue and top spots in Google Maps across their markets.
After years of trying to get their Google Profile verified, Northwest Heating LLC turned to us for help. In just one week, we got their profile approved, built their first website, and officially launched their online presence serving Sunriver. Now, they’re not just showing up — they’re being found.
When we started working with Ascent Roofing & Exteriors, our goal wasn’t just short-term rankings — it was long-term momentum. We focused on technical SEO, site performance, and strategic content built around their core services, laying the groundwork for a scalable, search-driven growth system.
When we started working with Ascent Roofing & Exteriors, our goal wasn’t just short-term rankings — it was long-term momentum. We focused on technical SEO, site performance, and strategic content built around their core services, laying the groundwork for a scalable, search-driven growth system.
“Roast My Website” — Free Video Audit
Curious how your current website stacks up?
Let us roast it (nicely).
We’ll record a short, personalized video review of your existing website to show you:
How Google sees and ranks your site
Where visitors might be dropping off
Simple fixes to improve visibility and conversions
No sales pitch, no strings attached, just expert feedback you can use immediately to improve your online results.
Why Choose Slade Insights
We’re not just web designers, we’re growth partners.
We combine marketing strategy, SEO expertise, and automation systems to build websites that work.
When we build your site, you’ll get:
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- A foundation built for local SEO
- Conversion-optimized design
- Hosting, support, and peace of mind
- Transparent communication and education at every step
We’re based in Central Oregon and proudly serve businesses in Bend, Redmond, Sunriver, La Pine, and Sisters, helping local brands look professional, rank higher, and win more customers online.
