CPR & First Aid Training · San Diego, CA
Organic Traffic Growth for A-B-CPR First Aid Training
Targeted keyword content creation drove organic traffic growth for a San Diego CPR and first aid training company competing with national brands.
The Challenge
A-B-CPR provides CPR and first aid training in San Diego. Their market is crowded in a specific way: national certification brands dominate the broad search terms, while local training providers fight over what’s left. To grow, A-B-CPR needed to show up for the searches that actually lead to class registrations in San Diego, not compete head-on with national sites for generic terms.
What We Did
We built a content strategy around targeted keyword research. Instead of guessing what to write, we identified the specific searches San Diego residents and businesses use when they need CPR or first aid certification: course types, certification requirements, local intent terms.
Then we created content to match. Each piece targets a real search with real intent behind it, written to answer the question clearly and point the reader toward registering for a class. Focused pages beat generic ones, especially for a local business competing against national brands.
The Results
The approach worked the way targeted content is supposed to work: organic traffic grew as the content began ranking for the keywords it was built around.
More of the right people are finding A-B-CPR through search: San Diego residents and workplaces that need certification, landing on pages built to answer their exact question. That’s traffic that converts, not just traffic that counts.
Visit the client: A-B-CPR First Aid Training
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